The following is a select list of notable books for which I've created publicity campaigns:
Notable PR Campaign: Secured best-selling author and cooking personality Rachael Ray her first national TV appearance on "The NBC Today Show" and got her foot in the door at the Food Network.
In 2001, I worked with Lake Isle Press (via National Book Network), the publisher of two of Rachael Ray's latest cookbook releases, on which I was assigned to work: Comfort Foods and Veggie Meals.
I booked Rachael on a couple of radio programs including WHYY in Philly, and as much as possible, blanketed the Food Network with her WRGB-TV tapes (I was given about 25-plus) and sent them to the major network morning shows. A special projects producer at "The NBC Today Show" called me to have her on for a cooking segment, which occurred during a major snow storm. Days later, after Rachael did another on-air cooking segment on a local upstate New York radio station, the Food Network's Vice President of Programming called me asking to schedule a meeting with her. You know the rest of the story.
Notable PR Campaign: Elana Amsterdam, popular blogger behind ElanasPantry.com and author of "The Gluten-Free Almond Flour Cookbook." Secured coverage in The Denver Post (they named her cookbook one of the 'Best Cookbooks of 2009'), the Sacramento Bee, Parents magazine, Yoga Journal, Natural Solutions, Wisconsin Public Radio, and Martha Stewart Living Radio on Sirius, as well as booksignings at Erewhon Natural Foods in L.A. and Pharmaca in Boulder, CO. Guest spots were secured on local (Boulder) television affiliates to bolster her demo reel for an ultimate push for national television appearances. Secured top-tier product give-a-ways for her website, including from the likes of All-Clad, Ball Jars, Chantal Tea Kettles, Cuisinart, Dagoba Chocolates, and Vitamix.
Notable PR Campaign: "IFilm's Hispanics in Hollywood: 100 Years in Film and Television," featured in the Associated Press, Miami Herald, the LA Times, and CNN en Espanol.
Notable PR Campaign: "A President in the Family: Thomas Jefferson, Sally Hemings, and Thomas Woodson" by author Byron Woodson, who claims Jefferson and Hemings as his ancestors. Book was released around the time the Hemings family descendents were seeking membership in The Monticello Association and a DNA test was being conducted to determine if Jefferson fathered any of Hemings children.
Notable PR Campaign: Published by Cooper Square Press, author Charles Neider's book "The Grotto Berg: Two Novellas" - The late Charles Neider was the distinguished author and editor of several books including “The Complete Stories of Mark Twain", "Antarctica", "The White Citadel", "Naked Eye," and "The Authentic Death of Hendry Jones,“ which was later turned into the movie "One-Eyed Jacks" starring Marlon Brando. Publicity included Publishers Weekly, Library Journal, Kirkus, The Los Angeles Times, and New Jersey Savvy Living.
Notable PR Campaign: "Uneven Lies" [American Golfer] - Pete McDaniel, author of "Uneven Lies: The Heroic Story of African Americans in Golf" - McDaniel is the head writer for Golf Digest and a frequent collaborator with Tiger Woods on golf instruction articles. Tiger Woods wrote the foreword to "Uneven Lies." Publicity coverage included The Miami Herald, Daybreak USA, NPR's "The Todd Mundt Show", Sports Fan Radio Network and an 11-city book tour.
Notable PR Campaign(s): For each project, I helped handle publicity in selected cities through Oettinger & Associates, Inc. [OAI]
The War Tapes (Dist. SenArt Films, Dir. Deborah Scranton) [With OAI]
Documentary was on the shortlist for the Academy Award's Best Documentary Feature. Publicized film in Washington, D.C., Baltimore, Colorado Springs, Dallas, Fayetteville, NC, Fort Lauderdale, Killeen, TX, and Lawton, OK. Sample media hits as follow in select cities:
Washngton, D.C.
The Kojo Nnamdi Show [WAMU-FM]
Bob Edwards Show [XM Satellite Radio]
Q & A [C-SPAN]
Jim Bohannon Show [Westwood One]
Inside the Army
Baltimore, Md.
Morning Show [WNAV-AM ]
Morning News Express [WFMD-AM]
Ed Norris Show [WHFS-FM]
Dave Durian & the Morning Team [WBAL-AM]
Baltimore Sun
Baltimore City Paper
Colorado Springs, CO
KVOR-AM
Western Skies[KRCC-FM, NPR]
Berry for Breakfast [KSPZ-FM]
Colorado Springs Independent
The Pueblo Chieftain
Daily Record
The Gazette
Dallas, TX
The Talk Show [KERA-FM, NPR]
Ankarlo in the Morning [KLIF-AM]
Dawn Patrol [KNES-FM]
Fort Worth Star-Telegram
Denton Record-Chronicle
The Dallas Morning News
Sweet Land (Dist. Libero, Dir. Ali Selim) [OAI]
First independently produced carbon neutral film of its kind. Winner of the Best First Feature at the 2007 Spirit Awards. Stars Elizabeth Reaser, Tim Guinee, Alan Cummings, Alex Kingston, Lois Smith, John Heard, and Ned Beatty. Publicized film in Washington, D.C., Louisville, KY, Milwaukee, WI, Orlando, FL, Philadelphia, and Seattle. Sample media hits as follow in select cities:
Louisville, KY
Up Side of Talk [WKJK-AM]
WHAS Morning Team [WHAS-AM]
Peter B. & Kelly K. Morning Show [WDJX-FM]
Studio 619 [WFPL-FM Public Radio]
The 411 [WHAS-TV, ABC]
John & Kathi [WVEZ-FM]
Morning Show [WAVG-AM]
WLKY-TV [CBS]
Milwaukee, WI
WBKV-AM News
Morning Magazine [WFAW-AM]
Morning Show [WGTD-FM]
Lake Effect [WUWM-FM, Milwaukee Public Radio]
Newsmakers [WRJN-AM]
Community Focus [WBSD-FM]
Waukesha Freeman/Greater Milwaukee Today
Shepherd Express
Kenosha News
OnMilwaukee.com
Philadelphia, PA
Backstage with Barry Nolan
Movie Show [Lifestyle Talk Radio Net]
The Evening Bulletin
Philadelphia Metro
City Paper
Philadelphia Daily News
The Philadelphia Inquirer
Philadelphia Weekly
Seattle, WA
Community Matters [KPTK-AM]
Jackie and Bender Mornings [KISS-FM]
Seattle Times
Seattle Weekly
The Herald
The Stranger
Seattle Post-Intelligencer
Flannel Pajamas [OAI]
Written and directed by October Films co-founder Jeff Lipsky.
David and Layla [OAI]
Directed by Jay Jonroy, starring Shiva Rose and David Moscow.
