Over the course of my career, I've worked with some of the BEST people and organizations in the business. Below, you will find some of the projects, campaigns, and work assignments that evolved from thoughtful strategy into successes for my clients and employeers.

Notable Social Media Project: PBS Education | Since 2014, I've worked with PBS Education to craft social media content (toolkits, weekly schedules) that engaged and inspired a national audience, including 350 member stations. On the PBS LearningMedia, Facebook and Twitter channels, I shared the top educational news-of-the-day as well as relevant PBSLearningMedia.com instructional resources to help educators stay in the know about developments in the educational field, and to position PBS as America's go-to educational media brand.

​Notable Publicity Campaign: Rachael Ray | In 2001, while working at National Book Network, I was assigned to work on two cookbooks from Lake Isle Press for then unknown cookbook author and WRBG personality Rachael Ray. I developed the publicity strategy, and ultimately secured the now best-selling author and television cooking host her first national TV appearance on "The NBC Today Show" and got her first meeting at the Food Network. First, I booked Rachael on a couple of radio programs, including WHYY in Philly, scheduled a handful of booksignings for her, and as much as possible, blanketed the Food Network with her WRGB-TV tapes (I was given about 25-plus), and sent them to the major network morning shows. A special projects producer at "The NBC Today Show" called me to have her on for a cooking segment, which occurred during a major snow storm. Days later, after Rachael did another on-air cooking segment on a local upstate New York radio station, the Food Network's Vice President of Programming called me asking to schedule a meeting with her. You know the rest of the story...

Notable Publicity Campaign: Elana's Pantry | Elana Amsterdam is the popular gluten-free/paleo blogger and author of The Gluten-Free Almond Flour Cookbook. I secured coverage for her in The Denver Post (they named her cookbook one of the 'Best Cookbooks of 2009'), the Sacramento Bee, Parents magazine, Yoga Journal, Natural Solutions, Wisconsin Public Radio, and Martha Stewart Living Radio on Sirius, as well as booksignings at Erewhon Natural Foods in L.A. and Pharmaca in Boulder, CO. Guest spots were secured on local (Boulder) television affiliates to bolster her demo reel for an ultimate push for national television appearances. I also secured top-tier product giveaways for her website, including from the likes of All-Clad, Ball Jars, Chantal Tea Kettles, Cuisinart, Dagoba Chocolates, and Vitamix.

Notable Publicity Campaign: The War Tapes (distributed by SenArt Films, Dir. Deborah Scranton) on behalf of Oettinger & Associates |​ The War Tapes was an acclaimed independent film shortlisted for the Academy Award's Best Documentary Feature. I was assigned to publicize the film in the Washington, D.C., Baltimore, Colorado Springs, Dallas, Fayetteville, NC, Fort Lauderdale, Killeen, TX, and Lawton, OK markets. Sample media hits as follow in select cities: Washington, D.C.: The Kojo Nnamdi Show [WAMU-FM], Bob Edwards Show [XM Satellite Radio], Q & A [C-SPAN], Jim Bohannon Show [Westwood One], Inside the Army. In Baltimore, Md.: Morning Show [WNAV-AM ], Morning News Express [WFMD-AM], Ed Norris Show [WHFS-FM] Dave Durian & the Morning Team [WBAL-AM], Baltimore Sun, Baltimore City Paper.

Notable Publicity Campaign: Southern Women’s Show, Richmond, Va, | Since 2014, I have worked with the Southern Women's Show in Richmond to create and execute the show’s publicity strategy. That has included a social media strategy and influencer campaign to grow new audiences and ensure that the existing audience returns to what has become an annual event that women across the region anticipate. I've since worked with the Southern Women's Show in the Charlotte, Memphis, and Jacksonville markets on special social media and influencer relations projects. Influencer campaigns have featured the creation of a "sample box," similar to Birchbox and FabFitFun, that put the spotlight on a select exhibitor products in the food, style, home, and beauty categories, and were sent to local, affinity influencers for sponsored promotion. I also secured media coverage for guest celebrities at the show, including reality star Savannah Chrisley, Taylor Hicks and Rayvon Owen of "American Idol," Jessica Robertson of "Duck Dynasty," Gizelle Bryant of "Real Housewives of the Potomac," Vern Yip of "Trading Spaces," and actor Keegan Allen of "Pretty Little Liars."

Notable Editing Project: Mediabistro.com, New York, NY | From July 2012 to February 2013, I served as editor of the morning newsfeed, a roundup of the top headlines in publishing, broadcasting, media, advertising, mobile, and PR, emailed daily to 170k subscribers, including major media influencers. Click for sample.

Notable Publicity Project: The Underground Kitchen | For the Richmond, Va.-based secretive, pop up dining society known as Underground Kitchen, I provided publicity services, including social media management, copy- and script-writing, and influencer outreach in multiple cities that led to placements in The Washington Post, Eater.com, The Washingtonian, Charleston City Paper, Richmond Magazine, Charlotte Observer, Virginian-Pilot, among many, many other local media outlets. In Wilmington, Del., for example, when UGK made its first foray into the market, I secured coverage in Delaware Today, IN Wilmington (plus InWilmDE.com follow-up review) Delaware Public Radio, and ​Philadelphia Inquirer. 

Notable Research Project: Yoga Alliance | Over the course of two years, I did a deep-dive inventory of all available evidence-based, peer-reviewed studies and research papers that offered proof of the mental and physical benefits of yoga. I also wrote email and web copy as needed.

Notable Publicity Project: UGK Community First | In 2020, when the pandemic was declared in mid-March, I helped Underground Kitchen shift gears as its luxe roving dinner series was put on hold. UGK pivoted to help the community — from those who lack access to healthy food sources to front-line health care workers — by providing comfort in the form of local chef-prepared soup and bread. To raise awareness of the roll-out of this new hunger relief nonprofit known as UGK Community First, which has the support of several local Episcopal churches, media was secured locally on WRVA Radio, Style Weekly (plus second Style story) Richmond BizSense, WRIC-TV, and WTVR-TV, and nationally on FOX News. In June 2020, when UGK Community First collaborated on a pilot outreach event with FoodShare SC and Greenville Drive, media was secured in the Greenville News, Greenville Journal, WSPA-TV, and FOX Carolina. I also launched UGK CF's social media channels.

Notable Editorial Project: C-BIZ from C-ville Weekly | From February 2019 to February 2020, I served as (freelance) editor of C-Ville Weekly's quarterly business magazine, C-BIZ. I enterprised story ideas, worked with the editor to approve story outlines, assigned stories to a team of freelance writers, and contributed stories to the magazine as well, covering the top business players, movers, and do-ers and discovering some of the most successful and 'hidden gem' businesses in the city of Charlottesville and surrounding area. Cover stories that I wrote include "Nice Work If You Can Get It: The 15 Best Employers in Charlottesville," "#SelfCare, Corporate America-Style: Local Employers Offer a Range of Workplace Wellness Options," and "Making Space: Using Diversity and Inclusion Programs to Build a Better Workplace." Also entirely wrote and edited a special holiday issue for the alternative weekly.

Notable Photography Project: The History Press | In 2014, I worked with The History Press and author-beer aficionado Lee Graves to photograph color images for Graves' new book, "Richmond Beer: A History of Brewing in the River City," which went into several printings. In 2016, I teamed up with them again for a similar project, shooting color photography for "Charlottesville Beer: Brewing in Jefferson's Shadow."

In late May 2020, I began work promoting "Healing Politics: A Doctor's Journey into the Heart of Our Political Epidemic" (Abrams Publishing) by epidemiologist Abdul El-Sayed. The book was published just two months earlier, at the start of the COVID-19 pandemic. "Healing Politics" was an all-too-timely look at America's healthcare system through the lens of science, public policy, and personal, front-line experience, and what Dr. El-Sayed shared in his book became a vital part of the national conversation about COVID and public health.

Dr. El-Sayed is also a CNN commentator, former Detroit health commissioner, and former Michigan gubernatorial candidate ('18). He was one of eight appointees to the Biden-Sanders "Unity Task Force" on health care that helped shape the 2020 Democratic Party platform.

A targeted media outreach effort included health, politics, policy, and general interest programs. Coverage included: CBC (Canadian Broadcasting Corporation) "The Sunday Magazine," “The Prof G Show” (Westwood One), “Woke AF Daily," “In the Thick" with Maria Hinojosa and Julio Ricardo Varela, "Detroit Rising" (Crain's Detroit Business), “Firewall” (Tusk Strategies), “Politics & Polls” (Princeton University), “PItchfork Economics," “Swing Left: How We Win," “The Great Battlefield," WWJ News Radio 950 (Detroit), “America: Changed Forever” (CBS News Radio), “The Al Franken Podcast," “Signal Boost” (SiriusXM Progress Channel 127), American Prospect Magazine, “StudioTulsa” (Public Radio Tulsa, KWGS/KWTU), "The Starr Report” (Michael Starr Hopkins), “MichMash” (WDET, Detroit Public Radio), “The WGVU Morning Show” (Grand Rapids), and many others.

---