My specialty? Crafting distinctive stories with a voice of authenticity that engage audiences and elevate brands. After listening to your needs and gaining a grasp on your short- and long-term goals, I'll create a plan that helps you get to where you want to go through enticing, "share-able" copy + messaging that aligns with your objectives, resonates with readers, and moves audiences to action.
Writing / Content Production Services:
- website, blog + social media content production + positioning
- press releases / pitch letters / fact sheets / media kits / biographies
- brand narratives + sales / marketing collateral copy
- brochures / fliers
- business letters / corporate histories and profiles
- newsletters / e-news
- news / magazine stories
- podcast production
Published writing credits: INFORM (published by the Virginia Society of the American Institute of Architects), Richmond Magazine, VirginiaLiving.com, Mediabistro.com, Flavor Magazine, Richmond.com, Northern Virginia Magazine, Virginia Gardener Magazine, Angling Trade, Architect Magazine (published by the AIA) and C-Ville Weekly.
Charlottesville Climate Collaborative
PBS Teachers Lounge (PBS Education)
C-BIZ from C-Ville Weekly
PBS Teachers Lounge (PBS Education)
C-BIZ from C-Ville Weekly
- In your ear: Biz podcasts help listeners level up
- Destination gourmand: The food hall revolution arrives in C’ville
- The future of work: Shared spaces abound in C’ville
- Cross-pollination: C’ville to RVA and back
- Making space: Using diversity and inclusion programs to build a better workplace
- Nice work if you can get it: The 15 best employers in Charlottesville
- Curb appeal: Differentiate your business–and the “user experience”–with landscaping
- Attracting eyeballs: Natasha Kalergis helps clients unlock the potential of social media
- Improve your #desklife: Thai yoga massage gives the modern worker a mind-body boost
- Book it: What local biz leaders are reading
- Follow and engage: Charlottesville’s social media business influencers
- Backstory: Five-and-dime nostalgia
- Backstory: Retail Icon
- More C-BIZ stories...
- AIA Feature: Booster Seats: Beyond the Business of Bricks and Mortar, Public Service is More Than an Elective for Some Architects
- AIA Practice: Keeping Tabs: Tracking Firm Finances Can be a Full–Time job, But it Doesn’t Have To Be
- AIA Practice: Lean and Green: New Web-Based and Cloud-Based Tools Strip Away Some of the Obstacles to Running an Efficient Practice
- All Roads and Rails Will Lead to Main Street
- At-Home Getaway: Designing for Net-Zero Energy and Raising the Bar
- New Military Community Hospital: The Jewel of Fort Belvoir
- Past Forward: Quinn Evans Architects Transforms a Brownfield, a Boat Factory, and a Visitor Experience for The North Carolina History Center
- A Day in White Stone
- A Budding Fashion Capital
- This Week in Virginia (week of 8/24/10)
- Cuffs Complement Fall Fashion
- Day Trips: Exploring the Northern Virginia To Richmond Brew Trail
- Weekend Getaways: Richmond (2012)
- 52 Day Trips for an Exciting, Fun-Filled Year (Stories denoted with "JP" by Jennifer Pullinger)
- Lights, Camera, Action: Filmmaking in Northern Virginia
- Full Speed Ahead: Upgrading the Internet From Herndon
- Women's Health: Prescription for Well-Being
- Don't Call Us Silicon Valley East: Northern Virginia's Tech Industry is Much More Diverse
- Inaugural Illuminate Light Show & Santa's Village at The Meadow
- Richmond’s Kat Spears Talks about her Debut Young Adult Novel ‘Sway’
- Top Six Alternative Things-to-Do on Easter in Richmond
- Richmond is Coming Out
- "Pearls Before Swine" Cartoonist Visits Midlothian This Week
- Top Six Signs Spring Has Arrived in Richmond
- Top 10 Valentine’s Day Richmond Craft Brews
- Top Unconventionally Romantic Places to Go or Things to Do in Richmond on Valentine's Day
- Conference or Unconference? Get to Know TED, Bill and Tilted Conferences
- Richmond Police Department Seeks Tips on Unsolved Murders via Pinterest
- Experience Christmas the Victorian Way at Maymont
- Top 10 Spooky Places to Visit in Richmond for Halloween
- Author Adriana Trigiani Coming to Richmond
- Mother's Day Desserts
- Richmond Native, NYC Socialite Tinsley Mortimer Releases Debut Novel
- Easter Cupcakes at Local Shops
- Richmond: The #38 'Most Socially Networked City'?
- New Book Examines Richmond Theatre Fire
- Top 10 Best Anti-Valentine's Day Movies
- 'Film Day' at Virginia Capitol
- Sweets for Your Sweet
- The Science of Cocktails
- Valentine's Day Getaways in RVA
- Winterize Your Skin: 'Sweet Cheeks' Tips
- Just Do Something
- Insidiers' Richmond: Top Five Things to See and Do
- 48-Hour Film Project
- Thomas Jefferson's Vegetable Revolution
- C-ville Holidays Shopping Guide (edited and wrote the entire advertising supplement)
- Mary Ellen Mark's New Photo Essay Details Annual Teen Rite of Passage
- Neighborhood: It's a Vacation at Home
- Finer Dining: Four Families Update Their Kitchens in a Range of Styles
- These Gigs Could Launch Your Career in Food Media
- Switch Careers Without Starting at the Bottom
- 7 Steps to a Winning Book Proposal
- What Every Author Should Know Before Publishing an E-Book
- The Biggest Mistakes Journalists Makes in Social Media
- The Do's and Don'ts of Running Social Media Promotions
- 8 Plant Combos That Make a Bold Statement in the Landscape
- Spooky Blooms: Add Some Frightful Flowers to Your Garden for Halloween
- Wild Color Combos: Mix - But Don't Match
- "Food Awakening"
- "Let There Be Light"
- "Brandt Identity"
- Chicken and Gravy, Tandoori Style
- Miami Mojo
- Cool Salad for Heavy Nights
- Sweet and Spicy Cure
- Veal, er, Pork
- Year of the Zucchini
- Power Flavor
- It's a Southern Thing
- Don't Feed the Seagulls
- Salmon Run
- Give Thanks for Maple Syrup
- Mussels for Mariners